Most small businesses don’t run out of things to say; they run out of ideas for how to show it. Build content around customer questions, process, proof, expertise, people, products and clear calls to action.
Customer questions
Every question a customer asks is a piece of content. Keep a running list and answer them in short videos, carousels and blog posts.
- “How long does it take?”
- “What’s included?”
- “Is this right for me?”
- “How do I look after it?”
Process
People are fascinated by how things are made or done. Show the steps behind your service or product: preparing an order, a consultation, a before-and-after or a day in the business.
Proof
Show that what you do works. With permission, share client results, testimonials, case studies and reviews. Video testimonials filmed in a styled studio feel credible and polished.
Expertise
Teach something useful. Short tips, common mistakes, quick guides and myth-busting position you as the expert people should come to.
People
Customers buy from people. Introduce yourself and your team, share why you started and show the personality behind the brand. Portraits and short introductions build trust quickly.
Products and services
Make sure people know what you sell. Feature each product or service regularly with clear photography, demonstrations and details of who it is for.
Clear calls to action
Not every post needs a hard sell, but people need to know what to do next. Rotate actions such as booking a call, visiting the website, downloading a guide or sending a message.
Turn ideas into a content day
Pick a few ideas from each category and plan them into a single studio session:
- Film talking-head answers to five customer questions.
- Photograph products and capture product B-roll.
- Shoot team portraits and short introductions.
- Record two or three tip videos.
- Capture behind-the-scenes process shots.
One well-planned session can supply weeks of varied content and remove the daily pressure of creating something new.
Ready to book?
Nottingham Content Studio is a 650 sq ft styled content studio at 9 High Street, Hucknall, from £40 per hour. Check live availability or talk to AOU about the right level of support for your shoot.